This year, he turns his torch on the topic of cold hard cash in Money, Money, Money, asking such questions as what the psychological effects of recession are; if we can put a price on happiness; and whether Jesus was a capitalist or a communist.
Keith’s track record of sell-out shows and his willingness to enter territory many other comics shy away from have seen him become a regular on radio, and notch up a string of TV appearances, including Michael McIntyre’s Comedy Roadshow.
We spoke to Keith about his Edinburgh plans, including – naturally – what he would do to promote his show if money was no object…
Tell us a little bit about your show – where’s it happening, what’s it about, why should people come to see it?
Money, Money, Money is taking place every day except the 16th August in the Underbelly on Cowgate Street at 6.20pm.
My previous three shows, Cruel and Unusual, No Blacks, No Jews, No Dogs, No Irish, All Welcome and Sex Traffic all dealt with inequalities of some sort, whether it was dealing with women’s rights, immigration or the criminal justice system in America.
This show is no different in that it deals with, what I believe to be, the last real taboo in society; money. Although it touches on the recession in Ireland, this has more to do with our own personal relationship with money and how we never talk about what we earn because the number then defines who we are, but we find other ways to show off our status. It addresses the pressure that money puts people under and how we don’t really face up to that.
If you’re a fan of The West Wing, then you’ll like the show. It’s fact, funny, fact, funny, fact, fact, funny, funny! If nothing else, it’s called Money, Money, Money….It must be funny! (yes, this joke will feature in the show)
What are you most looking forward to about coming back to Edinburgh?
There’s a lot of great shows and comedians I wouldn’t get a chance to see if I wasn’t there for the month and there’s a lot of amazing theatre, which sometimes struggles against the behemoth that is the comedy industry right now, so I’m looking forward to finding myself in an obscure space, listening to some writer or comedian or production that I might never find anywhere else.
What’s been your favourite / funniest Edinburgh Fringe experience so far?
God, that’s tricky, there’s been a few. In light of the show I’m putting on, I’d say that the time the Underbelly bar accidentally put £63,500 into the credit card machine instead of £63.50. Oh, how we laughed while the heavies from my bank beat me down.
If money was no object, what publicity stunt would you do to promote your show?
Money no object, that’s easy, I’d pay off the €85,000,000,000 that Ireland owes to the IMF and the Germans on the strict behest that I be made King of Ireland and my throne be built in the Guinness Storehouse.
Who else are you planning or hoping to see?
I haven’t been sent a copy of my Fringe brochure yet, so I don’t know what I’ll be seeing. I know Glenn Wool is up there so that’s a definite. I’ll probably just end up wandering into shows randomly for the most part, I always like to let the Fates decide. Wow, if there’s a show called the Fates, I’m definitely going to that.
What do you have planned for after the Fringe?
Last years show, Sex Traffic, is being adapted for a TV pilot as we speak, so we’ll know what we’re up to after that. Regardless, it’ll be playing in festivals and theatres around Ireland for the autumn, and I’ll be bringing Money, Money, Money on the road as well as a few shows of No Blacks, No Jews, No Dogs, No Irish, which is playing in Jersey. So at one stage or another, I’ll be juggling 3 shows. Nice that they have a life, funnier still when I get lost in the middle of one of them, and end up in a different show for a while.
Sum up your show in three words for us:
It’s. So. Money.
You can catch Keith doing the Abba-related line and other jokes at the Underbelly in August. Details and ticket information are available on the Fringe website.